In the fast-paced world of e-commerce, a good product page can make or break a sale. WooCommerce is one of the most popular e-commerce platforms in the world. It has several customization options that let you create beautiful and elegant product pages in minutes.
WooCommerce product page customization may improve your consumers’ shopping experience, boost conversions, and differentiate your store from the competition.
This article discusses the benefits of customizing WooCommerce product pages and offers recommendations for improving them. It will also help you maximize your WooCommerce store, whether you’re a pro or a beginner.
Let’s jump in. But before that, check out the basic question below:
Why do you need WooCommerce product page customization?
WooCommerce is a popular eCommerce platform that helps to make an online store. But setting up a shop on WooCommerce is not enough to make sure it will be successful. To increase sales and stand out in the market, you need to customize your product pages and showcase your products staying on the latest digital trend.
However, there a multiple valid reasons to customize a product page for better reach and impression. We have sorted some of them below. Check out them:
- Improve the user experience: You may make your product pages easy to use, attractive, and informative by improving the UI/UX.
- Increase conversion rates: A well-designed product page can boost conversions by making clients feel confident and encouraging them to buy.
- Stand out: There are thousands of online stores all trying to get people’s attention. By customizing your store, you can make it stand out and leave a lasting impression on your customers.
- Showcase your products: By highlighting your items’ unique characteristics and benefits, customization can enhance sales.
In conclusion, modifying WooCommerce product pages is essential for a successful online store that matches customers’ wants.
How to customize a WooCommerce Product page with Elementor (Six easy steps)
WooCommerce is a powerful e-commerce plugin for WordPress that lets you make and sell products online. You can change almost everything about your online shop with WooCommerce, including the pages for your products. Elementor, a popular page builder plugin, helps you create WordPress pages and templates using a drag-and-drop interface.
In this section, we’ll utilize Elementor to alter WooCommerce product pages and create a unique user experience.
To begin this tutorial, you need to install and activate the plugins below:
Before we start, we want to let you show the default view of a WooCommerce product page!
As seen, the product image is on the left, the title is in the middle, the rating is under the title, and then pricing, description, variations, and other basic product information follows.
Now believe us, you can achieve an even more beautiful look by customizing the product page of your WooCommerce store. Let’s see how to do it!
Step one: Create a single product template
To create a single product template, you need to navigate to WordPress> Elementor> Template.
Click on the Add new button and create your template for your product page. Here select your template type and name your template. After that click on Create Template.
Step two: Choose a suitable template
In this step, you need to choose a template for your product page. Here you’ll get some pre-made templates depending on your product page type. So choose the best one that fits your product page. For that, you just need to select the template and it will automatically appear on your page.
Step four: Choose product widgets for your page
Or you can design your product page manually by choosing the product page widgets.
Here are the available widgets that help you to customize your product page:
- Product Title widget
- Woo Breadcrumbs widget
- Product image widget
- Product rating widget
- Short description widget
- Product price widget
- Add to cart widget
- Product meta widget
- Product data tabs
- Product related
- Upsells widget
So add them carefully and make your product page elegant and unique. But be careful while placing them. Otherwise, it will look odd and unprofessional.
For your better understanding, here is how the widget will look like:
You can add any other widget to your product page to make it work better and be more interesting. social share buttons, widgets that ask people to do something, a featured image, and drop-down menus. Using the dynamic content feature, you can even add custom fields to the template.
Step five: Preview your product page
Click the eye icon at the bottom left of the screen, and then click Settings. Choose the product you want to show under the “Preview Settings” section. Now, try it out and look at what it looks like.
It is best to test out your product template with a few different products to make sure it has the right design.
Final step: Set the conditions
At this stage, you decide where your product template will show up by setting the conditions for where it will show up. By default, the template will be used on all of your site’s product pages. You can also choose a certain kind of product.
Hit on the “Publish” button and know what? Your single product page is live now online.
Boost your sales with these product page optimization tips
Optimizing your WooCommerce product pages is critical for increasing sales and determining yourself in the competition. You may develop visually appealing, user-friendly, and conversion-optimized product pages. But to stand out, you have to keep these below facts:
- Use images with high quality: High-quality images of your products can help you show them off and give your shop a professional, trustworthy look.
- Write enticing product descriptions: Well-written product descriptions can help your customers understand the unique benefits of your products and gain their trust.
- Include social proof: Adding customer reviews, ratings, and testimonials can help build trust and credibility with your customers, leading to higher conversion rates.
- Make it easy to get around: Make sure your product pages are easy to use, with clear calls to action and a simple way to check out.
- Optimize for mobile: More and more people are shopping on their phones, so it’s important to ensure that your product pages are responsive and load quickly.
- Offer more than one way to pay: Giving customers more than one way to pay can help keep them from leaving their carts and increase sales.
- Use upsells and cross-sells: Putting related products, bundles, or promotions on your product pages can help to increase the average order value and bring in more sales.
Using these optimization tips, you can make product pages for your target audiences and optimize them for the most sales and conversions.
Some FAQs regarding WooCommerce Product Page Customization
You can customize various elements of the product page, including the product image gallery, product title, product description, price, product variations, product reviews, and more.
No, you don’t necessarily need to be a developer to customize the WooCommerce product page. However, you should have basic knowledge of HTML, CSS, and PHP, and be comfortable working with code. If you’re not comfortable with coding, you can hire a developer to help you.
You can add custom tabs to the product page in WooCommerce by using a plugin or by modifying the product page template file. To modify the template file, you can copy the “single-product.php” file from the “woocommerce” folder in your theme directory to your child theme directory, and then modify it to add the custom tabs.
You can use a plugin like Advanced Custom Fields to add custom fields to the product page. Once you have created your custom fields, you can use them in your product page template to display the information you want.
Final Words
Well, WooCommerce product page customization is an essential aspect of creating a thriving e-commerce store. And knowing how to change its layout may improve user experience, increase sales, and offer your online business a unique design.
Using several tools and methods, you may adjust practically every aspect of your product pages, from layout and appearance to functionality and features. Knowing what customers want and need is the greatest method to create a successful WooCommerce product page.
For that, a simple, easy-to-use product page that showcases your products and makes them easy to check out can enhance sales and establish a loyal customer base.
However, if you want to upgrade your add-to-cart button to the next level, you can check out this blog to learn how to do that!