The realm of digital marketing is ever-growing and if you’re a brand manager, marketer, or content specialist, you truly know what am talking about. Digital marketing is a pillar of the business sector and many goals are achieved through it. Currently, whether you’re solely a brick-and-mortar business or a physical/online store, you surely have to invest in digital marketing.
That’s generally because more and more consumers spend a considerable amount of time online for several reasons. Above all of them, is to identify the type of brands they associate with. In order to strategically market products or services to appeal to customers and potential ones, digital marketers must follow trends.
Trends define the medium of communication with customers. So, if you want to make a great impact and optimize your digital marketing results, you certainly need to adhere to trends. But which digital marketing can serve you better?
The Top 5 Must-Follow Digital Marketing Trends of 2023
1. Search Engine Optimization
Commonly known as SEO, search engine optimization gained immense popularity during the 2020 pandemic. SEO isn’t a new digital marketing solution, however, its impact was largely felt during the 2020 global crisis. Precisely, many businesses realized the importance of SEO during a time when they couldn’t engage in traditional marketing practices.
SEO refers to the process of improving a website’s quality to increase its search engine discoverability. It presents several facets such as on-page, off-page, local SEO, and keyword research. Search engine optimization is very essential if you have a business website.
Investing in the best SEO practices can help a digital marketer attain both short and long-term goals effortlessly. In this case, you can engage in keyword research, and competitor analysis and also improve your website UX to boost its visibility. On the other hand, investing in local SEO can also drive traffic to a site and this certainly improves its popularity. Local SEO targets customers within a geographical area and this helps to attract new customers and visitors to a website.
2. Social Media Marketing
The modern world is increasingly becoming more influenced by social media and findings show that 9 in 10 internet users also use social platforms every month. Not people alone, but businesses globally have discovered an intriguing secret in social media use. Social platforms like Instagram, Facebook, and LinkedIn have proven to be top choices for business managers and marketers.
Whether it’s growing a business, increasing brand awareness, or building networks social media is the answer. In fact, HubSpot findings indicate that 77% of marketers assert that social media marketing is a reliable strategy. However, although social media marketing is a go-to for marketers, you must understand the most effective social avenues according to your business needs.
Currently, TikTok continues to be the fastest-growing social platform with mostly Gen Z and millennials. It is a powerhouse with over 1 billion monthly active users. LinkedIn then serves as the best B2B marketing platform, and certainly, if you want to grow your organization or build a professional network, LinkedIn is the answer.
On the other hand, Facebook and Instagram are effective marketing and selling platforms for brands and businesses worldwide. These avenues provide selling tools and a range of features that allow marketers to promote, sell, or provide customer service. Above all, social media platforms are also becoming search engines for users globally. Therefore, invest more time and money in social media marketing if you want to grow your business.
3. Video Content
Who doesn’t love videos? Apart from being refreshing, engaging, and captivating, videos are a great marketing tool. They can be watched at any time and anywhere and are in many times preferred over text. With the fact that videos are the most consumed type of content on a regular basis, many marketers are investing more money in creating high-quality video content.
There are a variety of reasons for you to invest in video marketing. It can boost lead generation, and increase ROI and brand awareness in the shortest time possible. To substantiate, 39% of marketers stress that short-form video content produces the highest return on investment according to HubSpot.
Therefore, leverage several video marketing platforms like Instagram, Facebook, LinkedIn, and TikTok to market and grow your brand.
The modern era is driven by influencers and there is no way a focused brand can toss them out of the equation. An influencer can be an industry expert, celebrity, blogger, or any other reputable individual in the media field. These are people with a huge follower base.
Partnering with an influencer can help a brand break through the social media noise and realize better opportunities. When influencers endorse brands, they certainly enter new marketplaces.
Influencer marketing is a major trend today and a business needn’t be a global brand to invest in it. You can partner with local influencers such as celebrities with a good audience. This will help you increase your brand’s exposure. It should be noted that influencer marketing can support any content marketing strategy, streaming from blog posts, podcast marketing, and social media marketing, to native marketing.
5. Technology at the Center
Want to enhance your digital marketing strategies? Tap into the power of technology. There are many technologies reshaping marketing today. From AI, VR, and AR, to Metaverse, these are technologies you can consider to tailor customer experiences and stand apart from your competitors.
Today virtual reality (VR) is leveraged by global brands like BMW, IKEA, and other luxury brands to offer seamless online experiences. The use of virtual reality and augmented reality allows customers to interact with products virtually before they make a purchase. This allows them to make informed purchase decisions and optimize business sales.
AI is on the other side being used to optimize marketing campaigns and market penetration strategies. Leveraging these technologies where possible gives brands a competitive edge and allows them to stay up to date with the latest trends in the marketing field.
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All in all, digital marketing trends matter a lot. Utilizing the latest trends allow a business to meet customer expectations, stay relevant and grow steadily. Consider these trends if you want to position your brand strategically or enter new markets.