Are you having trouble increasing website engagement and converting visitors into paying customers? Then, investigating conversion-focused design fundamentals that can improve your website’s key performance indicators (KPIs) may be worthwhile.
Experienced marketers have discovered that certain patterns and triggers make landing pages design extremely effective. They’ve taken their observations and turned them into actionable guidelines, and here we are — that’s a quick overview of conversion-centered design. There’s no need to read tea leaves and try to predict your users’ behavior any longer.
This article will discuss 7 principles of conversion-focused design and how you can use them in your emails and landing pages.
What is conversion-focused design?
CCD is a set of rules or principles for creating commercially effective landing pages, email templates, and other types of content. Using this strategy, you can generate more high-quality leads, subscribers, and customers. The Unbounce team originally coined these principles. They have entered the marketing lexicon and can now be freely adapted and interpreted by many experts and practitioners. However, their meaning and relevance have remained unchanged.
Here are the 7 Principles of Conversion-Centered Landing Page Design:
Principe 1: Attention Ratio
The attention ratio is the number of interactive elements (links) on a page divided by the number of conversion goals. For example, a landing page should only have one link, which should be directly related to your conversion goal. For instance, a “Sign-Up” or “Buy” link (button). This is crucial if you have to pay for Google ads that direct traffic to a particular landing page design. Concentrating on just one call to action allows you to get a better return on your paid ads. It makes sense to direct your target audience to one specific action. If you include too many options, you risk losing your Web Design New Orleans visitors’ interest and lowering the ROI of your campaign.
Principle 2: Assist your users in concentrating
Any concept, no matter how complex, can be comprehensively outlined. Nobody wants to read pages of text about something they have never heard of before. You must present and emphasize your product or service’s most important features while ignoring minor details. Incorporate some directionality into your content to ensure your users stay on track after only a few sentences. Focal points are visually prominent elements that contrast headlines, facts, or parts of images, such as a human face.
Principle 3: Using a Lot of White Space
The white space you have, the less cluttered your designs are, and the easier it is for the viewer to decide where to take action. This also makes communicating a single key message to your user easier. The Google homepage is a great example of how to use white space effectively.
Principle 4: Conversion Coupling
People expect pages that will provide them with the right information, answer, or solution when they type specific keywords into the search bar. Remember that your ad campaigns must link to a specific landing page in a conversion-focused design. Instead, use a generic landing page with company information or product offerings. The visitor will most likely return to the search page because he did not immediately find the information he was looking for.
When directing users to your landing page design, the pre-click experience should always correspond to the post-click landing experience. For example, if the ad is for marketing services, the landing page should only be about marketing services, not sales.
Principle 5: Construct a solid structure
Commercial content, like humans, requires a strong and healthy backbone — a structure that holds all elements together. For example, the correct email or landing page hierarchy will assist your users in increasing brand awareness, developing trust in your brand, and converting naturally and easily.
Choosing a nice-looking template is a rookie mistake — you’ll have to retrofit your content and make some sacrifices. Instead, make a rough draught yourself, either mentally or physically. Define your objectives and outline what you need to convey to your audience. Then look for a template that matches that structure.
Principle 6: Try Before You Buy
If you’ve ever been to a supermarket and been offered a product sample, it wasn’t because the manufacturer was generous. Instead, it helps you decide whether to buy a product if you know you’ll like it. So while giving someone a sip of Coca-Cola or a slice of cheese online may not be possible, you can replicate the concept. Consider giving away a report synopsis, a sample chapter from a book, or the first 10 minutes of your most recent training video. The concept is simple: it assures customers that your product is worth their money, even if the only investment is an email address.
Principle 7: Make your call-to-actions stand out
Without CTAs, your content is powerless. If your content necessitates scrolling, include at least one prominent CTA button above the fold and additional CTAs throughout the text. Keep your CTA copy brief and include active verbs that encourage users to take action immediately.
“Get yours today” is an excellent example of a strong CTA. If you provide express delivery, mention it in your CTA to let your users know they can have your product in a matter of hours or days. We also see additional CTAs on this page, such as “Explore recipes,” but they are intentionally made see-through and thus less noticeable.
If your company’s color palette does not contain bright colors, make your call-to-action buttons larger to make them stand out, as shown in this Under Armour example.
Conversion-centered New Orleans Web Design is a marketing strategy that employs digital tactics to transform target audiences into current users. However, the goal of CCD is not novel. Follow these seven conversion-focused design principles, and you will give your content a unified, balanced look while capturing new leads and expanding your customer base. Why not begin with our drag-and-drop landing page design builder? Then, you can modify any of our templates to create conversion monsters by including only the elements you require.